Marketing Plan - Stellar Cigarettes - 3582 Words

ICFAI BUSINESS SCHOOL, KOLKATA MARKETING PLAN FOR STELLAR THE ONLY INDIAN LOW NICOTINE CIGARETTE SUBMITTED TO PROF. RAHUL GUPTA GROUP MEMBERS: SHIV CHARAN SASTRY (08BS0002843) SAURABH MURGAI (08BS0003012) SAMEER SRIVASTAVA (08BS0002908) SHREYANS JAIN (08BS0003182) SHUBHREET PARMAR (08BS0003209) SHANTANU SHEKHAR (08BS0003078) TANVI SONI (08BS000 KUSH MEHENSARIA (08BS0004128) EXECUTIVE SUMMARY The Indian Cigarettes Tobacco Products market is a huge opportunity for any company that wishes to gain a foothold in this industry. The industry is dominated by a few major players, namely ITC Ltd., Godfrey Phillips India Ltd., Vazir Sultan Tobacco Ltd., and Golden Tobacco Company Ltd. Together these companies hold†¦show more content†¦Ã¢â‚¬ ¢ VAZIR SULTAN TOBACCO COMPANY (VST): Vazir Sultan Tobacco Company is the next biggest player with 8% market share. It is in collaboration with the BAT Group UK. The company is headquartered in Hyderabad, India. †¢ GOLDEN TOBACCO COMPANY (GTC): GTC is one of the minor players in the industry, with a market share of approximately 4-5%. It is headquartered in Mumbai, India. CATEGORY ANALYSIS †¢ Category Size and Growth: There are approximately 120 million smokers in India , about 37 percent of all men and 5 percent of all women between the ages of 21 and 69. The market is expected to grow at a rate of about 15% per annum , which makes it very lucrative. †¢ Stage in Product Life Cycle: Cigarettes lie at the maturity stage of the product life cycle, as the market is not growing at an exponential rate, or declining. But the fact that Low Nicotine Cigarettes are relatively new to the market and have certainly not reached the maximum sales potential, these will lie in the Growth stage. †¢ Sales Cyclicity and Seasonality: Cigarettes generally do not show any type of seasonality or cyclicity in sales. Even though some experts argue that sales increase in winter seasons, no such trend is observed in India. SWOT ANALYSIS STRENGTHS 1) Strong Distribution Channel Godfrey Philips has a strong Distribution Channel comprising of more than 500 distributors and 800,000 retail outlets. The Distribution Channel coversShow MoreRelatedExample of Product Strategy13854 Words   |  56 Pagesencompassing a wide range of businesses - Cigarettes Tobacco, Hotels, Information Technology, Packaging, Paperboards Specialty Papers, Agri-Exports, Foods, Lifestyle Retailing and Greeting Gifting Stationery - the full stops in the Companys name were removed effective September 18, 2001. The Company now stands rechristened ITC Limited. Though the first six decades of the Companys existence were primarily devoted to the growth and consolidation of the Cigarettes and Leaf Tobacco businesses, theRead MoreThe Role of Advertising in Marketing Communications9872 Words   |  40 PagesTHE ROLE OF ADVERTISING IN MARKETING COMMUNICATIONS Marketing communications: Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers – directly or indirectly – about the products and brands that they sell. In a sense, marketing communications represent the â€Å"voice† of the brand and are a means by which it can establish a dialogue and build relationships with consumers. Marketing communications perform several functions for consumers. Consumers canRead MoreComment on How Changes in Macro and Market Environment Forces Impact on the Level of Competition in an Industry.18606 Words   |  75 PagesPART 2 Marketing Analysis 3 4 5 6 7 8 The marketing environment Understanding consumer behaviour Understanding organizational buying behaviour Understanding marketing ethics and corporate social responsibility Marketing research and information systems Market segmentation and positioning 72 108 145 180 216 259 CHAPTER â€Å" Change is the only constant. 3 1 2 3 4 5 A. TOFFLER † The marketing environment LEARNING OBJECTIVES After reading this chapter, you should be able to: describeRead MoreMarketing Mistakes and Successes175322 Words   |  702 PagesELEVENTH EDITION MARKETING MISTAKES AND SUCCESSES 30TH ANNIVERSARY Robert F. Hartley Cleveland State University JOHN WILEY SONS, INC. VICE PRESIDENT PUBLISHER EXECUTIVE EDITOR ASSISTANT EDITOR PRODUCTION MANAGER PRODUCTION ASSISTANT EXECUTIVE MARKETING MANAGER ASSISTANT MARKETING MANAGER MARKETING ASSISTANT DESIGN DIRECTOR SENIOR DESIGNER SENIOR MEDIA EDITOR George Hoffman Lise Johnson Carissa Doshi Dorothy Sinclair Matt Winslow Amy Scholz Carly DeCandia Read More65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words   |  190 Pageslead a team of skeptical engineers and accountants to develop a marketing department, and to actively participate in business development, I did not recognize how valuable the more could be. I began the project at a disadvantage; the owners had already spent three months and $20,000 with an advertising agency, but devel... oped no usable materiaL I wanted to inspire my teams confidence as I led them into the unknown world of marketing, so I took several strong, decisive actions. I fired the agencyRead MoreDeveloping Management Skills404131 Words   |  1617 PagesPaulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Editor in Chief: Eric Svendsen Acquisitions Editor: Kim Norbuta Editorial Project Manager: Claudia Fernandes Director of Marketing: Patrice Lumumba Jones Marketing Manager: Nikki Ayana Jones Senior Marketing Assistant: Ian Gold Senior Managing Editor: Judy Leale Senior Production Project Manager: Kelly Warsak Senior Operations Supervisor: Arnold Vila Operations Specialist: Ilene Kahn Senior Art Director: Janet SlowikRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesSingapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: Ashley Santora Acquisitions Editor: Brian Mickelson Editorial Project Manager: Sarah Holle Editorial Assistant: Ashlee Bradbury VP Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Nikki Ayana Jones Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Senior Art Director: Janet Slowik Art

The Success Of Nike s The Find Your Greatness Campaign

During the 2012 London Olympics Nike Launched their â€Å"Find your Greatness Campaign†. This Campaign was meant to make the everyday athlete strive to their personal goals and achieve greatness. Nike tried to differentiate itself from competitors by featuring amateur athletes compared to professional athletes. Nike intended to propose their idea of greatness, trying to show it’s not restricted for only the chosen few. But rather, it is something we are all capable of. Their message was to inspire anyone who wants to achieve greatness and that Nike products, from shoes to watches to shorts, would help you achieve this, as well as helping to motivate yourself to do more. In the commercial titled â€Å"The Jogger†, a part of the â€Å"Find your Greatness† campaign, proves to be convincing through intense emotional appeal, the strong credibility from Nike, and the logical feeling that we can all achieve greatness. The commercial starts out silent, panning over a open road, out in the country, with a single silhouette of a person running at the end of it. You can slightly hear the sound of the runners shoes scraping the asphalt and his heavy breathing. The narrator then begins to talk about greatness. How it s just something we made up, and many of us believe that it s a gift reserved for a few chosen, and that the rest can only stand by and watch. All while the runner is getting closer to the camera, at this point you can now tell that he is overweight kid and struggling to run at a mereShow MoreRelatedNikes Imc Plan5035 Words   |  21 Pages1 NIKE 64th Intake/ DSM 402 / Group assignment for Marketing Communication We declare that this report is 3991 words in length Cordially consolidated by: Leader: Michelle Zheng Pei Yi (S8822344Z) Members: Noorjanah Khatoon Bte Mohd Khan Sarattee (S7930425E) Eugene Nah (S7925122D) Nike Huang PeiLing (S8827406G) 1|Page 2 NIKE Content Page 1.1 Nature of Business†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Page 3 1.2 Nike Origin and Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Page 3 1.3 Nike Popularity†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreStrategic Analysis of Nike Inc12147 Words   |  49 PagesTABLE OF CONTENTS Executive SummaryÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….Â…Â…Â…Â…p.4 HistoryÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…..Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..p.6 Profile of CEOÂ…Â…Â…Â…Â…Â…Â….Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..p.7 Competitor s ProfileÂ…Â…Â…Â….Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….p.7 Industry ProfileÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..p.8 Company AnalysisÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…p.9 Industry AnalysisÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…......p.24 Top Competitor AnalysisÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â….p.25 Other External ForcesÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Read MoreNike Strategy Analysis12215 Words   |  49 Pagesp.30 Strategic Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p.33 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...p.38 LIST OF EXHIBITS 1. Sales Trends Graph†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p.5 2. Net Income Trends Graph†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.p.5 3. Nike Board of Directors Table†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...p.11 4. Table of Key Financial Ratios†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...p.22 5. Net Income Trend Graph†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..p.24 6. Primary Strategic Match Position Chart†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Read MoreLululemon Case Analysis Essay4336 Words   |  18 PagesPotdiven Chief Executive Officer Lululemon Athletica Inc. This report has been created with the intent to analyze the athletic apparel industry with a specific focus on Lululemon Athletica, Inc., further refered to as Lululemon. In this report you will find that the strengths and weaknesses of Lululemon’s current strategies and future goals are analyzed and compared to that of its closest competitors. In conclusion to the analysis, recommendations have been made to potentially guide Lululemon AthleticaRead MoreCelebrity Endorsements19810 Words   |  80 Pagesnewspapers, and on billboards, websites, radio and television. Every brand attempts to steal at least a fraction of a person’s time to inform him or her of the amazing and different attributes of the product at hand. The challenge of the marketer is to find a hook that will hold the subject’s attention.In helping to achieve this, use of celebrity endorsers is a widely used marketing strategy. In this modern age, people tend to ignore all commercials and advertisem ents while flipping through the magazinesRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pages PREFACE Welcome to the 30th anniversary of Marketing Mistakes and Successes with this 11th edition. Who would have thought that interest in mistakes would be so enduring? Many of you are past users, a few even for decades. I hope you will find this new edition a worthy successor to earlier editions. I think this may even be my best book. The new Google and Starbucks cases should arouse keen student interest, and may even inspire another generation of entrepreneurs. A fair number of theRead MoreCelebrity Endorsement8369 Words   |  34 Pageswhere brands prefer to compete on - right from hiring the best advertising agencies to getting the biggest celebrities. What would be the formula to success then? Well, a good creative agency, a large enough promotional budget and a huge star to endorse your brand would definitely ensure in the minds of a brand management team a feeling of security, success and a triumph over the competitors brand. The general belief among advertisers is that brand communication messages delivered by celebrities andRead MoreBrand Building Blocks96400 Words   |  386 PagesBRAND BUILDING BLOCKS Building Strong Brands: Why Is It Hard? It is not easy to build brands in today s environment. The brand builder who attempts to develop a strong brand is like a golfer playing on a course with heavy roughs, deep sand traps, sharp doglegs, and vast water barriers. It is difficult to score well in such conditions. Substantial pressures and barriers, both internal and external, can inhibit the brand builder. To be able to develop effective brand strategies, it is useful toRead Moretransformational leaders in sports9224 Words   |  37 Pagesfor four years, but returned in 1996, at age 36, to play 32  games for the Lakers before retiring for the third and final time. Johnson s career achievements include three  NBA MVP Awards, nine  NBA Finals  appearances, twelve  All-Star  games, and ten  All-NBA  First and Second Team nominations. He led the league in regular-season  assists  four times, and is the NBA s all-time leader in average assists per game, at 11.2.[3]  Johnson was a member of the Dream Team, the U.S. basketball team that won the  Olympic  goldRead MoreDeveloping Management Skills404131 Words   |  1617 Pagesbuilt-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore

On a mission to Rome in 151011 he was appalled b Essay Example For Students

On a mission to Rome in 151011 he was appalled b Essay aba y the corruptionhe found there. Money was greatly needed at the time for the rebuilding ofSt. Peters, and papal emissaries sought everywhere to raise funds by thesale of indulgences. The system was grossly abused, and Luthersindignation at the shameless traffic, carried on in particular by theDominican Johann Tetzel, became irrepressible. As professor of biblicalexegesis at Wittenberg (151246), he began to preach the doctrine ofsalvation by faith rather than works; and on 31 October 1517 drew up alist of 95 theses on indulgences denying the pope any right to forgivesins, and nailed them on the church door at Wittenberg. Tetzel retreatedfrom Saxony to Frankfurt-an-der-Oder, where he published a set of counter-theses and burnt Luthers. The Wittenberg students retaliated by burningTetzels, and in 1518 Luther was joined in his views by Melanchthon.

Summary of Platos Protagoras Essay Example

Summary of Platos Protagoras Essay Summary Protagoras * In Plato’s dialogue â€Å"Protagoras† Socrates tells a companion his experience and interview with a man he deems fairer than Alcibiades. His name is then revealed to be Protagoras. * Protagoras is described as a wise man because if one makes friends with him and gives him money, he would make the benefactor as wise as he is himself. From this it can be understood that Protagoras has the gift of speech. He is able to persuade a man as well as have him to whatever he wishes. A Socrates question that, if soul is more sacred than body, why does Hippocrates choose Protagoras over his family and friends to consult in the matter. He believes that Hippocrates does not even know what a Sophist truly is but still chooses to offer his soul to him. * Socrates believes that the food of the soul. He compares a Sophist to a dealer and as all dealers they praise all of their goods indiscriminately. So the customer is in danger of purchasing something that may harm him. If one is not a specialist in the particular field he may be cheated. When absorbing the knowledge of a Sophist one should also be careful and calculate what knowledge is useful to him, as the knowledge will have effects on the soul. * Then Protagoras says that by associating with him, he would make Hippocrates a better man by sharing his wisdom daily. He would teach him prudence in private and public affairs, teach him to order his house in the best manner, teach him speak in the affairs of the state. So to say, teach politics and make a good citizen out of him. * However, Socrates doubts this. He says in the affairs of the state every citizen has a say and it does not matter if he is or is not taught politics. As well, he says that if a man does gain wisdom there is no guarantee that he would share it with others or be acknowledged for it. * Although, the man is given the gift of wisdom in comparison to other animals, he is not able to govern himself properly, which results in raging, never-ending wars and conflict. Every man if taught properly can attain needed skills (medicine, sciences), however, those already able to teach did not choose lightly their pupils. We will write a custom essay sample on Summary of Platos Protagoras specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Summary of Platos Protagoras specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Summary of Platos Protagoras specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Good and bad qualities may be influenced by nature and chance. * A rational man does not punish in regards of the past (something that cannot be undone) but thinking about the future. He punishes to prevent the wrong from repeating so as emphasising that virtue may be taught. A man punishes those he believes are evildoers. * Protagoras believes that justice, temperance and holiness must be taught to all who wish to learn. If the pupil does wrong, he must be punished so he would become better. Those who refuse should be exiled or sentenced to death, as they would be deemed as incurable. * People teach each other their virtues according to their own abilities. It may be difficult to find a teacher for an expert artisan but easy for one who is a complete beginner. * Virtue may be divided into parts, for example, justice, temperance, and holiness. Although, they are all related, they also differ. They each have their own function. * It is said that each quality or action has only one opposite but both temperance and wisdom were concluded to have the same opposite folly. Later, the characters analyse poems. It is said that it may be hard to become good but impossible to remain good as a man makes mistakes and has weaknesses. Circumstances may make the man lose his goodness. They question what makes a man good. It is said that the good man may become bad in time, but the bad man cannot become bad, as he is already bad. * While a good man will feel for those wronged as well as his family and his country, a bad man will gain join and find faults.

Remarks Concerning the Savages of North America free essay sample

Benjamin Franklin writes about the Native American people and their way of life. In Benjamin Franklin’s essay he shows that the Native American people are far from savages. He explains how they are indeed civilized people. He says â€Å"perhaps, if we examine the manners of different nations with the impartiality, we should find no people so rude, as not to have some remains of rudeness. The reason the Native Americans were called â€Å"savages† was because their rules of common civility, religion, laws and culture were different from the American culture and being that we were just socializing we did not understand their way of life. Franklin wanted people to know that the Native Americans were far from â€Å"savages† he in fact went on to express how they were and still are regular human beings. He explained how the Indian men were the backbone of their culture. The young Indian men were the warriors and hunters, the older Indians were counselors. We will write a custom essay sample on Remarks Concerning the Savages of North America or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He said â€Å"for all their government was a counsel of the sages; there was no force, there was no prisons, no officers to compel obedience, or inflict punishment. † They governed their own community. He explained how the women would dress the food, nurse and raise the children, running the household. It was the woman’s duty to imprint and communicate it to their children being there was no writings. They had their own way to interpret and communicate. This was the way they preserved information and traditions in their culture. In 1744 the government of Virginia and the Six Nations came to an agreement with the commissioners from Virginia and spoke to the chief Indians telling them in a college will be established in Williamsburg with paid funding for the education of young Indians. All the six nations had to do was send a half a dozen of their young indians to that college and the government of Virginia would of provided all means and they were instructed to learn from the white people. The Indians were always taught to be â€Å"polite† in any situation and show respect by taking time to consider any important matter. It took the Indians one day to respond to the government of Virginia, it was explained that some of their young people were sent to college in the Northern Provinces he says â€Å" they were instructed in all your sciences; but, when they came back to us, they were bad runners, ignorant of every means of living in the woods, unable to bear either the cold or hunger, knew neither how t build a cabin, take a deer, or kill an enemy, spoke our language imperfectly, were therefore neither fit for hunters, warriors, nor counselors; they were totally good for nothing. He goes on to decline their offer with great respect to them and asks â€Å"if the gentlemen of Virginia will send us a dozen of their sons, we will take great care of their education, instruct them in all we know, and make MEN of them. Franklin said â€Å"the politeness of these savages in conversation is indeed carried to excess, since it does not permit them to contradict or deny the truth of what is asserted in their presence. Of course religion is one of the most important factors in any culture. From the beginning Christians tried to push their beliefs on the Native Americans, even though it was no good their beliefs were all so strong and that it was natural. A Swedish Minister gave a great short speech of Christianity, afterwards the Indian orator shared some main aspects of their own religion. The good missionary was appalled and disgusted by the story and called them idle tales. The Indian replied â€Å"my brother, it seems your friends have not done you justice in your education; they have not well instructed you in the rules of common civility. You saw that we, who understand and practice those rules, believed all your stories; why do you refuse to believe ours? † Franklin showed us in this essay the hospitality and politeness of the Indians. The word of an Indian, who said â€Å"if a man enters one of our cabin we dry him if he is wet, we warm him if he is cold, we allay his hunger and thirst; we demand nothing in return.  And if I enter any home in Albany and ask for food or drink, they won’t give me anything without money in return† It just shows how different two cultures work, while existing one near each other and not have the chance to avoid the influence of the other society.

Van Duerm essays

Van Duerm essays Anxious young fans swayed under open skies and heavy rains, reveling in the music and sustaining a mood of hope and renewal that would define their generation. Only some 80,000 people remained from an overwhelming 400,000 that Monday, August 18, 1969 at Max Yasgur' s dairy farm in Bethel, New York (Piccoli 112). They awaited Jimi Hendrix and his band as they prepared to close the Woodstock Music and Arts Festival. The event was becoming a special memory that no future event would ever quite be able to match in its mixture of music, magic, misery, spontaneity, and history. Those who had left before the finale would live to realize their regret. The last act walked onto the stage under a streaky morning sky with his white Fender Stratocaster slung over one shoulder and his wild black hair bound in a red headband (Piccoli 11-12). The group eventually began and tore into the classic hit "Fire" followed by an ensemble of prime works of "Isabella", "Hear My Train A -Comin, and the proclaimed new American anthem of "Voodoo Chile (Wadleigh 60). Plagued by a bad sound system, due to rain and electrical storms, a sunken stage, and adverse weather conditions, Hendrix could not quite win the crowd over. That was until he stepped away from his microphone, looking like a cowboy gypsie and cosmic hitchhiker, sounded out the first notes of the song everyone knew so well: "The Star Spangled Banner." Hendrix's guitar seemed to mock and revere the national anthem's grandiosity. The effects of one of the most electrifying performances ever was captured by Michael Wadleigh himself, the director of the famous Woodstock documentary, The experience of standing in front of Hendrix was awesome. The hair came up on the back of my neck and everybodys neck. You did not hear the sound through your ears, you heard it through your diaphragm. It vibrated. It kicked you...

Discussion of 2 poems Essay Example | Topics and Well Written Essays - 500 words

Discussion of 2 poems - Essay Example One of the bold statements made about fame in a negative manner is that of the poet Emily Dickenson. She uses metaphor to liken fame to a bee. It is known that a bee can be deadly and that is how the poet wants to paint what this most sought status really is. She implies that behind the good things that people see in fame, things are not always as they seem. Therefore, she uses figurative speech to catch the attention of her audience. Dickenson’s â€Å"Fame is a Bee† is a very short poem but it says a lot of things. The author effectively expressed her thoughts with four lines only by using simple but meaningful words. The analogy therefore is not difficult to understand rather could be easily seen by any observant. It does not even need keen observation in order for a person to be able to associate the characteristics of a bee to fame because it is explicitly mentioned to make things clearly and easily understood by readers. On the other hand, Edna St. Vincent Millay talks about love in her poem â€Å"Love is Not All†. Similarly, she speaks about the unfavorable side of love. For many people, when love is mentioned, they would think about passion and all the good feelings love brings. People easily create a positive attitude toward the subject matter because they associate it with the satisfaction derived from relationships formed through what is known as love. Nevertheless, Millay presents it differently. She draws the attention of her readers to the other side of the coin. She also uses metaphor to express her thoughts. However, unlike Dickenson, Millay uses negation to show her point. On the seventh line, Millay shifts her tone to a more serious one, mentioning death which could not have been expected at all when love is to be mentioned. The poet tries to draw her reader’s attention to the fact that behind every good thing, there is something that is not desirable yet every individual has to

Development of the plan Essay Example | Topics and Well Written Essays - 500 words

Development of the plan - Essay Example dinate with the different practitioners and with the public health sector for them to come up with a vaccination program which the patients and the general public can access in their pharmacies. With the coordination of the public health sector, the proper vaccines can be set forth and can be recommended for purchase. The overflow from the public health offices can be directed towards the pharmacies in order to de-clog the lines for people availing of said vaccines. In order to set this up in the pharmacy, a corner of the pharmacy can be set aside for the administration of vaccines. The administration of vaccines can first be cleared with the general practitioners in order to ensure that the patient availing of the vaccine can safely receive the vaccine. This corner would have to have a licensed pharmacist or possibly a nurse who can help administer the vaccine. Proper sterile techniques would have to be employed in this corner. A washroom would also have to be available to the medical staff in order to ensure that hand washing techniques are applied by the staff before and after each vaccine is administered. Materials used (disposable) have to be discarded safely through proper disposal techniques. Such corner would also have a waiting area for the patients to wait their turn and for patients to rest soon after the administration of the vaccine. Monitoring of vital signs by the nurse would have to be employed before and after the administratio n of the vaccine in order to ensure that the patients are healthy and have no adverse reactions to the vaccine. There are other newer vaccines available in the market. Vaccines for recently emerging infectious diseases include: H1N1 and meningococcemia. These vaccines are often limited in number and only administered with the coordination of the WHO. The pharmacy has to coordinate its sale and administration of such vaccines in order to ensure that the vaccine goes to the right persons – the high risk patients

The use of Graphic Novels as an Educational Tool Research Paper

The use of Graphic Novels as an Educational Tool - Research Paper Example One school of thought holds that the nineteenth-century Swiss Artist Rodolphe Topffer was the first cartoonist in the modern sense. Scott McCloud argues in Understanding Comics that the Bayeux Tapestry, which was probably created in the eleventh century, is an example of sequential visual narrative and therefore counts as comics† (Wolk 29). However, it seems that the audience remains unaffected by such scholarly debate over inception of comics as a separate art form; rather they are more concerned over deriving the pleasure of reading and involving themselves with the ambiance created through color, expression, and beautifully crafted emotions. Prior to the Great War II, American comic market was mainly dominated by superheroes. However, the situation started changing gradually since the post-Great War II period, as the Japanese Manga comics first intruded the market. At the initial stage heroes with humane attribute did not have the capacity to combat the superheroes but it did not take much time that manga heroes emerged as triumphant against American superheroes. Another benefit of these Japanese manga comics was that those were highly appreciated by women and teenage girls section of the society. David Okum observes, â€Å"Japanese manga developed a strong following after World War II. The themes and stories reflect popular culture and national tastes†¦.There is a wide audience of women, men, boys and that accepts comics and animation as just another medium of storytelling. Manga is produced for every possible group and interest† (Okum 8). No matter how much it is discussed about massive audience patronage i n favor of the graphic novels or manga, but the enormity of such popularity does not become clear unless we come across proper statistical data of the existing market condition of the manga comic.

E-Commerce in India

E-Commerce in India Marketing environment in India is changing. The trend of marketing by the consumers has changed drastically from past 10 years till date. The local environment has changed in both infrastructural ,social,economic terms in india. This paper shows the increase of the e-commerce market and internet marketing in india. Our findings show that the trend of internet marketing is on the rise among the various section of people of different age groups. This paper also refers to the various causes of the emergence of these markets along with the steps that can be used to enhance its development in Indian market. E-commerce is emerging as a new market which can help in the economic growth. This paper also shows the types on material available on the internet and how it is used as an medium for marketing. INTRODUCTION E commerce or electronic commerce is defined as the sale and purchase of goods and services through internet as the medium through the different sites on the internet. Electronic commerce refers to expansion of the buisness market and maintaining the relationship with the customers by using telecommunication networks . E commerce has led to a shift in the buisness environment in the world including india.india ia still a developing nation. The growth and development of e commerce will be vital for the growth and develpment of nation. In india the users of computers and internet have increased drastically from 1995 to 2013. Now the entire buisness scenario has changed as everything has become online now. Most of the buisness activities are related to internet e.g. internet commerce,virtual commerce,cyber commerce. All these have been possible due to the use of internet. As we say that the world is a global village has been possible due to advancement in the communication services Internet growth has been regarded as the main cause of the new developments, such as decreased margins for companies as consumers turn more and more to the internet to buy goods and demand the best prices. E-commerce provides various benefits to the consumers as goods are available at lower cost, variety of choices are available and the tie of buyer is also saved. People can buy goods and services at a mere click of the mouse button without moving out of their houses or offices. Similarly online services such as banking, ticketing (including airlines, bus, railways), bill payments, hotel booking etc. have been proved a boon for the customers. Online businesses like financial services, travel, entertainment, and groceries are all on the verge of expansion. In the e commerce process the customer browses through internet to get the information about the desired product/services.when the customer is completely satisfied by products features,its advantages after comparing it with other products then the order is placed for the desired product/services. Online transaction is done and then the selling company informs the customer about the payment and the delivery date is given. Some of the features of e commerce process are: E commerce enables the companies to expand them globally. Everything can be sold on internet even if the product is for smaller markets. It is time saving, delivery is done at a faster rate,reduces the cost of transportation. There is no time constraint. Consumer can easily compare pice and product effectively and efficiently. Consumer interaction with the company directly is also improved by quick feedback and comment forms. E commerce refers to better and quick customer services. Due to the absence of intermediaries, buying procedure is generally quicker. E commerce is also boosted by electronic fund transfer throughout the world. Because of all these features the e commerce industry in india has flourished at a high rate, INTERNET USERS IN INDIA During the past decade the no. of internet users has increased at a explosive rate. According to times of india, India had about 121 million internet users by December 2011,. Out of 121 million, 97 million are expected to be active Internet users, who access Internet at least once in a month. a study by internet and Mobile Association of India (IAMAI) and IMRB said A 100 million internet users is considered a critical landmark for the country. With this internet use in India is expected to enter a critical period of growth with the possibility of becoming the largest internet using country in the world in this decade, . The economic times also stated that according to the Internet World Stats, India has achieved a 10.2% internet penetration at about 12.1 crore users as of December 2011. E:SSS.jpg E:internet-usage-statistics-india-500-809.jpg According to the data given in this chart, the internet users in india is increasing year by year and in 2012 the number of internet users were 150 million. These show that the use of internet in on a high among Indian masses.India has 13% of internet users in Asia and 7.36% that of the world. 70% of people who know computer have used internet which is a healthy sign. According to the surveys of india in 2011, the following facts were the main findings : According Census 2011 of India there are 15.54 Million households (6.3% of total population) in India who have computer/laptops in their homes.ÂÂ   However Only 7.6 Million householdsÂÂ   (3.1% of total population)ÂÂ  have laptops/ computers with internet. Maharashtra is the biggest Indian Internet market with 18% of Total Internet households followed by Tamil Nadu with 10%,ÂÂ  KarnatakaÂÂ  8.27% , U.P (Noida inclusive) 8.18%, Delhi 7.68% and Andhra Pradesh with 7.15%. Delhi/NCR inclusive of Noida and Gurgaon would however have much higher numbers. SHIFT IN THE MARKETING PROCESS IN INDIA In the ancient times the buying and selling of things was done by barter system. Barter is a system in which exchange goods and services are directly exchanged for other goods or services without using a medium of exchange, such as money. now in this generation the marketing with the help of internet is on the rise.Most people can use the Web since it is affordable and easy to access. Internet is a fast and flexible means for marketing. Shopping on the Internet is convenient as there is no time restriction, it is comfortable since it is in a user friendly environment and there is also an instant satisfaction of ordering, paying and delivering. A one-to-one basis, as well as, a two way communication with customers through the Internet is possible. Enhancing brand image, creating awareness and providing customer service are more important than just selling the products or entertaining customers. With better technologies, companies can create a stronger brand image and thus increase sales. On the other side, it is easier for customers to receive a kind of acknowledgement; feeling that they did not waste their time . Nowadays, people live a busy life and shopping online is time consuming for them. The company also saves time since whenever a customer uses his/her credit card to purchase a product.E-marketing is seen as a promotional as well as informational tool. This new era of commerce is beneficial for marketing logi stics, a global presence, to establish and maintain a competitive edge, shorten components of supply chains, for cost savings and research advantage in india. Now companies like myntra, flipkart are providing cash on delivery to the customer which was not done before. This is a strategy which aims at payment only after the complete satisfaction of the customer. In this strategy the customer first receives the ordered product and he/she pays. This has been found quite successful in India. If any problem is found in the product ordered,then it gets replaced within a few days. Earlier the customers had to do advance payment which was not favourable in the interest of the customer as many complaints were reported in the goods which they ordered. So in this way the companies are trying to attract the customers towards themselves to increase their sales. Cash on delivery is done by Credit Cards, Debit Cards, Netbanking, ITZ Cash Cards, Cheques, Demand Drafts or cash. E COMMERCE IN INDIA The low cost of computers in india, a increase in the number of computer users,and a growing isp market are the main causes for the emergence of e copmmerce market in india.there has been a rise in number of companies taking up e commerce in india. The companies like ebay,myntra,flipkart,quikr,olx are some of the companies which have established their name in the indian e commerce market. All these sites are selling varieties of products,movies tickets,electronic gadgets,accessories,household items and much more. Now the stock exchange has also become online now. Delivery of goods to consumers by couriers at a faster rate,moreover the quality of product delivered is satisfactory.Many indian banks are also using internet banking facilities. Indias economic industry is on a growth curve and is undergoing a spurt in growth.The Online Travel Industry is one of the biggest segment in ecommerce in india and is booming due largely to the Internet-savvy urban population. The online travel industry inclused some private firms such as Makemytrip, Cleartrip and Yatra. The government has also started IRCTC, which is a successful Indian Railways initiative. The online classifieds segment is also increasing. It is broadly divided into three sectors; Jobs, Matrimonial and Real Estate. Mobile Commerce is also growing rapidly and proving to be a stable and secure supplement to eCommerce due to the record growth in mobile user base in India, in recent years[10]. The online classifieds segment is broadly divided into three sectors; Jobs, Matrimonial and Real Estate. Mobile Commerce is also growing rapidly and proving to be a stable and secure supplement to eCommerce due to the record growth in mobile user base in India, in recent years. A report by the Internet and Mobile Association of India has stated that Indiaa E-commerce market is growing at an average rate of 70 percent annually and has grown over 500 percent since 2007. E-Tailing and digital downloads are expected to grow at a faster rate, while online travel will continue to rule the major proportion of market share. According to the third edition of eBay India census 2010 conducted across 28 states and seven union territories, Gujarat has emerged as one of the top five online shopping markets in the country. Gujarat which was ranked 7th in 2009,is now ranked 4th in after Maharashtra, Delhi and Tamil Nadu. Technology related products dominate Indias domestic eCommerce, contributes 44% of totals eCommerce transactions according to the latest eBay Census.. Whereas, lifestyle product category dominates in the global trade contributes for 35% for online shopping. India is showing tremendous growth in the Ecommerce. Rival tradeindia.com has 700,000 registered buyers and it has the growth rate of 35% every year. The travel portal MakeMyTrip.com has attained Rs 1000 crores of turnovers which are around 20% of total e-commerce market in India. These facts also show that the e commerce market in india is also increasing per year. In 2012 the e commerce market size was about 50000 crores in india as compared to 1 billion in 2011.Apparently, more online users in India are willing to make purchases through the Internet. Overall e-commerce industry is poised to experience a high growth in the next couple of years. The e commerce industry has the following major sectors Travel- 51% E-Retailing-40% Cothiers-09% These are 3 major categories of e commerce market, travel being the largest among them. For online marketing the websites also play a vital role. The websites should be informative, entertaining and unique. the attention of the customer must be captured as soon as possible. They should be understandable and easy to search information needed. Moreover, it must continuously be up-to-date for most recent information about the company. Companies also use different types of strategy to know what are the wants and needs of customers. Some of them are : Product Strategy Brand recognition is made clear on the Internet but the number of purchase is not there yet. Sometimes the products are not available on the Web site and consumers hesitate before getting this particular product. To increase their confidentiality, recognized vendors should be mentioned on the Net. Authenticity is important for both sellers and products. Pricing Strategy In the long run, it will be better for the firms,if they can concentrate on offering products with the unique characteristics at the most suitable cost. Online shoppers differentiate the products/services by the benefits and quality . A low price strategy should rely on cost advantage and high volume to be able to compete. Distribution Strategy There is a necessity of a direct-to-customer process. The industry has to be the first providing unique services to always be ahead of competitors as fast as possible to make a mark in the mind of customers. Promotional Strategy This depends on the marketing research and consumer preferences. It deals as how to companies want to promote their product. FAQ questions should be provided on the websites along with the advertisements on various sites such as you tube which is most widely used by the people. CONCLUSION The Internet network is a marketing channel used by advertisers, marketers, and society to find the right combination of marketing mix to suit the customers needs. It is important for a company of this age to have access to the Internet to be more successful. Internet marketing targets consumers and Internet advertisements client marketers from companies. People always find themselves under stress of working long hours and they do not have enough time for social activities or even shopping. Thus E-commerce becomes an everyday thing and routine for them. E-mail is also famous for direct marketing in supporting E-commerce activities. Internet should be used with other media for a more effective marketing tool. Internet marketing will become even more important in the future. As more companies will have access to the Internet, they will start doing business over the Internet. Increase in the e commerces economy in india will be in another dimension where customer focus, responsible business practices and innovation are the determinants of success and not only customer relationship. Security will not be an issue anymore because software companies, banks and credit card institutions are working hand in hand to improve Internet security. Companies need to protect themselves in three areas: data integrity, confidentiality of data and authenticity by installing firewalls or routers. Customers will look for a business on the internet since there are unique opportunities for marketing a companys service, selling products and gathering information on the Net. This is the new era of innovation; where everyone will be interacting on the Web. Live video session will be available and a prospective customer may be able to talk to a customer representative directly over the internet in the future will be more beneficial in the interest of customers.

Neoclassicism

Neoclassicism is a movement of the revival of a classical style of ancient Greece and/ or ancient Rome in decorative arts, literature, architecture, and music. One such movement was dominant in Europe from the mid-18th to the 19th centuries. Neoclassicism focuses on symmetry, primarily with the use of circles and squares. The use of triangular pediments and domed roofs is also prevalent among Neoclassical architecture. These characteristics were affected by the Age of Reason’s ideas that architecture should be logical and balanced instead of over decorative. Neoclassicism was influential in the decorative arts too.Furniture was designed by designers and produced by furniture makers. One famous architect who designed furniture is Robert Adam. In contrast to the cabriole style leg, he used straight legs and he designed his own patterns on the backs of his chair. Robert Adam’s decorative arts can be seen in the interiors, such as in the Etruscan Room (figure 1) at Osterley Park House. Here, Robert Adam uses classical Roman decorative motifs inspired by Herculaneum and Pompeii. Adam also designed flat grotesque panels, which were inspired from Roman mural painting. figure 1Although neoclassical architecture was primarily influenced by Roman and Greek architecture, it become a movement of its own, with its own standards and leading figures. The Rotunda (figure 2) by Andrea Palladio was inspired by the Pantheon in Rome. It in turn, was inspired by Brunelleschi’s double walled pointed arch dome. The large windows used became know as Palladian windows, which is a prominent feature in neoclassical architecture. The Rotunda then influenced the Chiswick House (figure 3) designed by Lord Burlington. The Chiswick House has a simple symmetrical plan and consist of many Palldian style architectural elements.The Chiswick House then influenced Thomas Jeffreson’s Monticello in the United States. figure 2figure 3 By the late 18th century, Thomas Jeffer son had embraced the neoclassical style in his designs for Monticello (figure 4) and the Virginia State Capitol (figure 5). Monticello was based on the neoclassical principles of Andrea Palladio. Monticello is similar in appearance to the Chiswick House. The Virginia State Capitol is the first Neoclassical building in the United States, inspired by the Mason Carae, with Etruscan stairs, portico, and triangular pediment. Jefferson advocated Neoclassicism as the official rchitectural style of the United States, also known as the Federal style after the American Revolution. For Jefferson, it implied new democracy by tracing its roots back to Greece, the origin of democracy. (figure 4)(figure 5) Neoclassicism was more than just an antique revival; it was a reaction against the over decorative Baroque Art and the Rococo Art of the times. Striving for equality after the revolution of United States and France, Neoclassicism quickly expanded and influenced Europe and North America in decora tive arts, literature, architecture, and music.In the end, it also lead people to a new way of thinking. Bibliography Buie Harwood, Bridgate May, and Curt Sherman, Architecture and Interior Design through the 18th Century. Encyclopedia Britannica, NEOCLASSICISM, http://lilt. ilstu. edu/jhreid/neoclassicism. htm Architecture 411, Neo-Classical Architecture, http://www. architecture411. com/notes/note. php? id_note=6 GreatBuildings, Neo-Classical Architecture, http://www. greatbuildings. com/types/styles/neo-classical. html

Marketing Literature Review Essay

Marketing as a management Function3 †¢ Integration of marketing Function7 †¢ Changes in Business Environment10 †¢ Marketing Challenges15 †¢ Bibliography21 Marketing as a Management Function Marketing as a management function which in its simplest term refers to the basic functions of management namely planning, organizing, leading and controlling (POLC). These four functions are necessary for the achievement of organizational goals. It is important that these activities should operate in harmony with one another since they are interrelated. For instance, according to Cole (1996), a manager cannot just do planning and ignore the other aspects. Although these four functions do not tell the whole story about what constitutes management, they are a convenient way of describing most of the key aspects of the roles of management. Planning Plans and decisions are essential requirements to organizational tasks and management. Business success depends significantly upon the successful planning and decision making. Hence, planning is usually listed as the first function of management as we must have a plan before we can organize. Planning can be defined as the management function which involves setting the company’s goals and then determining the means to achieve these goals, in other words, deciding how best to achieve them. In simpler terms, it means deciding now, what to do in the future, given certain intended conditions. The word now indicates present circumstances and the current state of affairs pertaining to an organisation. So, it has been observed that environmental scanning, consisting of the SWOT analysis is therefore a pre-requisite for the planning process. It includes the internal and external environment of the organisation which allows the firm to take advantage of the opportunities and minimize the impact of threats. In addition, the company will have to consider the changes and developments in the macro marketing environment which is the PEST factor (Demographic, Natural, Political/legal, economic, socio-cultural, and technological). The second important element which is ‘what to do’ can also be referred to as ‘what to achieve’. These are expressed in terms of a statement of objectives, goals and targets. The third element, future, may be any time that succeed in the next second or a fraction of it. The future is basically characterised by uncertainty and uncertainty involves risk. Therefore, effective planning requires an effective and efficient process of coping with the uncertainty and the risk of the future to enable achievement of organisation’s objectives. Organizing In order to reach the objective outlined in the planning process, structuring the work of the organization is a vital concern. Organizing is the management function which focuses on arranging and allocating work, authority and resources among an organization’s members that blend together to develop one purpose, to accomplish the goals. These goals will be reached in accordance with the company’s values and procedures. This function involves the setting up of an organizational structure whereby work is allocated, lines of authority and responsibility defined and a system of rules and regulations which guide the conduct of employees laid down. Bateman, Snell (2007) pointed out that a manager must know their subordinates and what they are capable of in order to organize the most valuable resources a company has, its employees. This is achieved through management staffing the work division, setting up the training for the employees, acquiring resources, and organizing the work group into a productive team. This structure should constantly change to suit the organizational needs. Leading Leading inv olves influencing others to engage in the work behaviours necessary to reach organizational goals (Bartol 1997). The manager must communicate with his/her subordinates, explain his/her plans to them, and lead and motivate them to exert their maximum efforts to achieve the goals. Motivation is an internal process that energizes people to engage in certain types of behaviours. Frederick Winslow Taylor’s Scientific Management Movement, was one of the earliest attempts to understand and to deal with the problem of worker motivation. Some major contributors to motivation theories are Abraham Maslow for the Hierarchy of needs theory, Douglas Mc Gregor for Theory X and Theory Y, Frederick Herzberg for Motivation-Hygiene Theory. Leadership has been defined by Dobbins and Pettman (1997) as the ability to motivate people to work towards achieving common goals, to make ordinary people display extraordinary performance. There are different theories of leadership with various stages at its development: traditional theories, contemporary theories and future of leadership. The major contributors to leadership theories are Handy (1993), Kouzes and Pasner(1993), Cacioppe (1997), R. Likert(1961), Blake and Mouton (1964), Fiedler (1967), and Hersey-Blanchard (1968). Controlling Controlling is the management function aimed at regulating organizational activities so that actual performance will conform to expected organizational standards and goals (Bartol 1997). Therefore, the controlling function consists of three steps: i) Establishing a standard or target, ii) Measuring current performance and comparing it with the standard, and iii) Taking corrective actions if deviations are detected. Control is essential at every managerial level since each level has its own planning and responsibility regarding the respective set of activities. However, there is a misconception that control is from top management due to the fact that responsibility increases with the level of hierarchy. Integration of Marketing Function Integration is a marketing catchphrase of the moment. It has risen up because of social, market and technological developments have become more salient and significant than before. The harmonizing of integrated marketing must start with the planning process, by allowing adequate feedback and flexibility to achieve increased organizational fluidity. For the delivery of good customer satisfaction, there should be coordination at three levels. ? Co-ordination among various marketing activities. Nowadays companies need to use a wider range of communication tools and messages effectively by embracing Integrated Marketing Communications (IMC). IMC requires â€Å"integration and co-ordination of an organization’s many communication channels, such as advertising, direct marketing, sales promotion and public relations and publicity, to deliver a clear, consistent and compelling message about the organization and its products† (Kotler, 2000).

Nathans Run essays

Nathans Run essays Nathans run, published in 1996 used themes and issues, which are present in past and contemporary affairs of society. Juvenile detention, killer teenagers justifying their actions, police corruption, these are all issues found in news and current affairs. Using familiar issues, ideas and themes John Gilstrap creates an attraction between the reader and the story line, producing an interpretation, which could be transferred to a screenplay. A part of the book, which can be, classed as the climax of the story holds the reader in a way a film would use action, conflict and resolution. It could make a very powerful scene in a film. Scenes are the change of action or setting in a film, the change of emotional and physical actions presented by the actor while in character. The scene would begin in a suburban, built up area, with a young boy pointing a pistol at an un-uniformed police officer. The boy, called Nathan Bailey is wearing an oversized shirt with the letters JDC across his back. His hair is filthy with blood streaked through it, opposite him with his weapon holstered an uniformed police officer with a gold badge hooked over his jacket pocket approaches him cautiously. Warren Michaels, the policeman, attempts to negotiate with Nathan. Presenting this scene on film as a director I would use similar issues, ideas and affairs to expose to the audience as Gilstrap presents to his readers. Using characterised body and facial movements and methods of acting I would like to show the audience that body language could be more descriptive and hold more information than dialogue in the form of character communication. Using this scene, as an example there is a lot of pauses between dialogue and the only form of communication between the characters are through facial expressions and how they present their actions to the audience. The meaning of this scene, in relation to body language, will show how truth can not only be heard ...

The Prince by Niccolo Machiavelli

The Prince by Niccolo Machiavelli Introduction This paper presents a detailed review of an interesting book titled â€Å"The Prince† that convey vital principalities of leadership. The book was a masterpiece work of an Italian who was a renowned historian, and a diplomat called Niccolo Machiavelli. The writer was also known as a strong politician who had noble political ideals and theories.Advertising We will write a custom book review sample on The Prince by Niccolo Machiavelli specifically for you for only $16.05 $11/page Learn More Despite developing his writing skills from a humble background, his insightful narratives have been instrumental in transforming individual’s social and political lifestyle. This explains why the book that has been branded as a traditional peace of work by critics due to its â€Å"mirrors of prince style† remains one of the innovative political narrations of the day. Imperativeness of the book and its theme Indeed, the information contained in the book has been instrumental in transforming political activities in various settings. It has been helpful in inculcating noble ruling guidelines and principles among leaders. It adopted a political theme with an aim of enhancing leadership by fostering democracy and understanding through integration of effective ruling principalities (Machiavelli, 2004). The author focuses on the theme due to the unfair experiences and treatment that he was facing because of bad governance and oppressive rule. The book’s ideals and key concerns or areas The book focuses on leadership ideals and effective principalities that shape good governance or political practice. Its aim is to convey credible information about political issues and the role of leaders in the development of cohesive societies (Landon, 2005). Machiavelli opens his narration or political observation by stating that all forms of dominion in various jurisdictions are republics or principalities. He asserted that, any le ader who seeks to exercise good leadership should adopt noble principalities (Machiavelli, Skinner Price, 1988). Such leaders should ensure that the set rules that guide operations in their territories are favorable and acceptable. That is the rules should be ideological, socially relevant and economically viable. In the book, the author’s concern is seen to be exclusively with principalities. He noted that ethical ruling principalities are the primary virtues that leaders are under obligation to practice or adopt especially in the current environment. He innovatively concentrated on the best techniques of governance and holding up to the noble principalities in the first eleven chapters of the book (Machiavelli, 2004). This shows how individuals can achieve greatness in their respective areas of operation.Advertising Looking for book review on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Discussion s Imperatively, the author provided educative information that seeks to foster unity and excellent leadership. He distinguishes the three types of principalities in the first eleven chapters. He also analyzed the best techniques of acquiring the principalities and the process of achieving their absolute maintenance. Firstly, he considers hereditary principality that pose minimal difficulties in various settings. Marriott (2012) noted that hereditary principalities are consistent ruling ideals that â€Å"princes† or territory leaders acquire through experiences, historical studies and predecessors. Secondly, he considers mixed cases that explain the process through which rulers’ annexes new possessions in their territories. He asserted that this is where key issues that threaten political integration begin. This is because the annexing process leads to unfair acquisition or expansion of territorial setting by some leaders. This happens especially in territories whose le aders lack democratic ideals and regard for other peoples basic rights (Machiavelli Rebhorn, 2003). In this regard, the author insists that leaders or rulers should hold and practice complete composite principalities. This is essential in ensuring that they foster peaceful coexistence and political stability. It is also vital in ensuring that they exercise total political control in their territories. Other chapters of the book focus on the procedures of acquiring new principalities and its consequences. The chapters state that individuals can acquire new principalities or control ideals by their own arms, ability or good lack. They also convey essential information on the consequences of obtaining leadership principalities through wickedness. This is why the author emphasizes on the need for civilization and adoption of civil principalities (Landon, 2005) Notably, leaders should get full acquaintance with the way one can measure ruling principalities and potential leadership ideal s. The measurement guidelines are crucial in providing them with a viable benchmark through which they can gage their performance. It is also significant to ensure that their actions are executed with good intentions to boost social and economic integration.Advertising We will write a custom book review sample on The Prince by Niccolo Machiavelli specifically for you for only $16.05 $11/page Learn More In addition, the author affirmed that ruling principalities affect human affairs and productivity. They influence communication and understanding between individuals especially leaders and the public. This hinders progress since inferior operating principles impede sharing of ideas and development of innovative concepts through teamwork (Marriott, 2012). Lack of noble principles in leadership also compromises liberty and execution of activities under democratic guidelines. Conclusion Indeed, the book provides insightful information that has been significant i n shaping individuals perception on the significance of good leadership in our societies. It gives essential leadership principalities that leaders should adopt to foster unity among locals where democratic ideals have been cited. It also recognizes that rulers should exercise composite guiding principles within their territories. References Machiavelli, N. (2004). The prince: And, the art of war. London: Collectors Library. Machiavelli, N., Skinner, Q., Price, R. (1988). Machiavelli: The prince. Cambridge: Cambridge University Press. Machiavelli, N., Rebhorn, W. A. (2003). The prince and other writings. New York: Barnes Noble Classics. Marriott, K. (2013). The Prince.  Retrieved from gutenberg.org/ebooks/1232Advertising Looking for book review on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Landon, W. J. (2005). Politics, patriotism and language: NiccoloÌ€ Machiavellis secular patria and the creation of an Italian national identity. New York [u.a.: Lang.

Innovation and Technology Management in Apple Inc Essay

Innovation and Technology Management in Apple Inc - Essay Example Apple is fully geared to take advantage of these developments. While making radical product innovations, Apple takes the pain in quickly updating and adding incremental changes while taking feedback from the customers. At Apple, ‘Time is Essence’ while developing and launching new products in quick succession. Innovative culture has percolated downwards extensively in Apples all processes and activities. Apple takes extreme precautions in creating patents for its technology products to prevent competition taking undue advantage. Apple is equally conscious in developing its human capital. ‘Apple University’ is the brainchild of Steve Jobs to continue with the same spirit of innovations in future that Apple is known for. Apple has been consistently scoring the top place on the American Consumer Satisfaction Index (ACSI) for the last several years among all technology companies; the brand Apple has become synonymous to innovative ideas, designs and products. Apple Inc. is US-based consumers electronics company with headquarter in Cupertino, California. The company designs manufacture and sells software and hardware products such as iMac, iPod, iPhone, iPad, iTunes. Apple notched worldwide sales of $182 billion in the year ended October 30, 2014. By market capitalization (shareholders worth), Apple occupies a top place among technology companies for the last several years. Apple employs over 72000 full-time employees worldwide and operates over 425 retail stores across the world. The company is known for its innovation in design, and product development creating one of the most satisfying user experiences. The above mission statement from Steve Jobs was created when the company was in its early phase and when a great many products had not taken any shape. However, in later years, Steve Jobs proved what he meant.

Workplace Incivility vs. Organizational Affective Commitment Essay

Workplace Incivility vs. Organizational Affective Commitment - Essay Example Although there is no guarantee that HR can reduce the negative effects of workplace incivility that lead to low employee morale, job satisfaction, stress, health problems, high absenteeism and high turnover at the workplace, certain HR practices such as hiring, orientation and mentoring newly hired employees are developed to control workplace incivility. A fundamental HR practice that enhances affective commitment, on the other hand, would be developing and creating a work environment that discourages workforce incivility and allows workers to be treated with respect and dignity. Workforce incivility refers to a less intense nonstandard behavior pertaining to the breach of workplace norms where the intention of inflicting harm on the other party is unknown (L.M. and C.M. 1999). Incivility at the workplace can manifest itself in forms as subtle as displaying reluctance to work, feeling de energized, demoralized and underappreciated. In short, workforce incivility implies an atmosphere whereby the workforce is faced with rudeness and socially unacceptable behavior at the workplace. More often than not, the cause of workforce incivility is the behavior of co-workers rather than supervisors (Yeung and Gnffin 2008). Several researches have been conducted regarding the relation of workforce incivility to self-esteem and the self-respect of the workforce. Several workplace practices have contributed to workforce incivility; de-layering, downsizing, Business Process Reengineering, cutting budgets, enhancing productivity to name a few (Yeung and Gnffin 2008). According to one research conducted, over 71% of respondents had gone through some acts of workforce incivility in a five year time period (Cortina, et al. 2001). The speed with which advanced communications technology evolves, including advanced cell phones such as Blackberry, has also enhanced the scope of workforce incivility. The instances of mistreatment are no longer limited to the workplace; they have spread to the cyberspace as well. A more inclusive approach towards workforce incivility defines it as the set of explicit (verbal) and implicit (non-verbal) actions that lead to individuals feeling demoralized, de-energized, oppressed, exploited or humiliated in the workplace (Yeung and Gnffin 2008). Furthermore, it has been proven that workforce incivility translates to low employee morale, job satisfaction, stress, health problems, high absenteeism and high turnover at the workplace. Evidence also suggests that if this mistreatment is not rectified, it eventually results in high costs of hiring and training, poor work environment, lower productivity, costs of claims and law suits. According to one author, Sutton’s methodology, the total cost of workforce incivility for Silicon Valley owing to the incivility of one key worker amounts to US$160,000 per year (Yeung and Gnffin 2008). In this study he fully considered the cost of incivility in terms of the victims, management, law as well as human resources. According to research conducted by the U.K Department of Health, the cost of stress induced by workforce incivility amounts to ? 1.3 billion annually (Yeung and Gnffin 2008). Throughout the world, the engagement of employees has been considered as an essential factor in identification of best employers as well as talent. Employee engagement is a holistic construct which is defined in terms of emotional and cognitive commitment. Commitment here is defined as the urge to â€Å"stay† (continue to work in the company), â€Å"strive† (put in extra endeavors to enhance the performance of the company beyond the tasks mentioned in the job description) and â€Å"say† (spread positive word of mouth regarding the organization) (Yeung and Gnffin

The NFLs Digital Media Strategy Essay Example | Topics and Well Written Essays - 1250 words

The NFLs Digital Media Strategy - Essay Example While it is true that the players do seem to be getting more exciting and better with the games more spectacular and the presentation much slicker, this is only but one side of the NFL’s success. The other side of the NFL’s success lies behind the scenes with tactics, strategies and programs, which the NFL has followed in diligent, careful and ambitious stewardship of the NFL league. As a league, it is more than a collection of owners, coaches, players and franchises. The NFL also produces some of entertainments most sought after content. The leagues ambitious programming and broadcasting plans now require the flexibility to allow it distribute this content via new programs, channels, and ventures. In order to improve on the ability to capitalize on these new opportunities in the media, the NFL needs to re-invent its processes and systems to allow for increased monetization of its wireless broadcasts of content. Goals of the organization Like most successful entertainment and media companies, the NFL seeks to haul out as much value as it can from the assets it has in media. The core of this media content includes audio and video clips, which NFL, an affiliated media company films maintains and establishes (Hutchins & Rowe, 2012). NFL films acts as the NFLs most important channel for promotion. Operating out of New Jersey, the company produces such television programs as State Farm NFL match-up and Playbook. These programs represent the face of the NFL and, as such, the richness and quality of the content has to be just right. The NFL aims to gain several benefits from pursuing a digital content strategy. These are; more compelling and robust video content to be broadcast on wireless channels, improved ability to benefit from digital content partnerships and new media opportunities, strengthening of their brand on a global level, and improved ability to monetize and leverage the underlying value of its brand on a glo bal level (Hutchins & Rowe, 2012). Options Available There are several options open to the NFL n their pursuit of a lucrative digital content strategy. First, they could pursue an exclusive partnership with a wireless carrier, just like its current deal with Sprint. Second, they could form non-exclusive partnerships with an array of wireless carriers that would give them the right to carry their content on their phones but with no exclusive rights to the content. Third, they could include the rights to wireless content with one or more TV networks. This would involve showing live and full games or highlights in progress, as well as rights to NFL film’s live videos. Selection of Best Option including Analysis and Information Supporting the Decision The best option for the NFL would be to include wireless rights in partnerships with existing or new broadcast partners. This would work to achieve the double-digit growth anticipated by the bosses at the NFL because, with the deals for television broadcasts, up for renewal in the 2013 season, the mobile rights to NFL content would be of very high value to the TV broadcasters. Some of the networks, like ESPN, already have ESPN mobile, which offers to steam video, as well as other NFL content that could significantly enhance the NFL product. Even though, DirecTV already has the rights to wireless content meaning that any new deal would not give exclusive rights to the other TV networks, the networks would be willing to work with this given the demand for digital content by the consumer. They would still make a lot of money from non-exclusive deals by offering digital content to their clients (IBM, 2012). The communication industry is in the middle of a revolution known as convergence.

BMG entertainment Essay Example for Free

BMG entertainment Essay Strengths: *First major record label to create websites branded towards different music genres. First major record label to use downloading technology to promote sales of CDs and cassettes. *Merged with AOLAOL has the largest internet service provider in the industry. *BMG was the largest music club in the world, and arguably the leader of the five major labels. *BMG set up a series of websites dedicated to specific genres of music. These sites linked fans to the artists websites, where they could download or purchase CDs. (Another innovative move from BMG) Weaknesses: * Through sites like CDNow and Amazon.com customers had the option of having CDs or cassettes mailed to them. Consumers may not want to deal with downloading music from the net. They may just stick with what they have. Many sites had illegal downloads, so the conventional consumer may not want to bother with this new type of technology. * Although BMG was the first company to create branded websites for specific music genres, they only focused on promotional aspects here, rather than focusing on selling music and in turn making money. Opportunities: * The innovativeness and newness of the digital era could spark a surge of  consumer interest in the music industry. For instance, the CD had a big impact on industry revenue; owners of tapes simply replaced their collections with CDs. * ;BMG is arguably the leader in the music industry, and consequently has the influence to take its existing customers with them into the digital mp3 era. * BMG had close relationships with all the players involved in setting tech standards for downloadable music. This could give BMG the heads up on newest technology, and an advantage for market entry. * If BMG begins to sell music on the internet, they can reduce their costs greatly by doing away with distribution and manufacturing expenses. Threats: * -In 1929 the new technology of radio posed a serious threat to the music industry. Could a similar event take place with Digital music, where BMG loses a lot of money due to a decrease in CD and cassette sales? * -Time Warner had one of the most advanced cable systems in the US. They were experimenting with services such as video on demand and HD TV so the possibility of digital music was definitely there for TW, and they had the internet resources to distribute it too. * -Would conventional music buyers want to go through the hassle of joining a website, installing a media player, and then buying additional software to play the music at their convenience? * -With a 56K modem (one that many still used 7 years ago), a song took roughly 7 minutes to download. Ten songs can take 70 minutes, and that is not appealing or convincing enough for conventional consumers to switch over to mp3s usage. * -Sonys Kiosks in retail music stores posed a threat for BMG. These kiosks  allowed customers to choose from a variety of over 4,000 songs, and create their own CD within 15 minutes. Attacking Piracy at the Source- the CDs In order to attack piracy, record labels must start at the source. Nearly all of the music traded on the Internet originally comes from CDs, which can be easily copied, or ripped, onto any computer as MP3 digital audio files. Most analysts point to CDs as the biggest hole in the music industrys strategy for aiding online piracy. The recording industry wants to make it harder for consumers to directly copy CDs, but it faces enormous hurdles. First, any barriers to copying must be backwards compatiblemeaning the new technologies would have to work on old CD players that dont screen for pirated material, and vice versa. Eventually, the group SDMI was formed, consisting of all the major players involved in setting the technological standards for downloading music.(ATT, Microsoft, Liquid Audio, IBM, etc) SDMIs efforts have focused on installing digital watermarks on CD tracks that would enable copyright holders to trace illegal copies and to create devices that would refuse to play copied tracks. In its first phase, SDMI selected a watermark system created by Verance Technologies as the global standard. Future record releases for BMG- Copy Management. It is the Record labels responsibility to protect the work of their artists. Copy management technology is one of several responses to illegal file sharing and mass copying, which has had a detrimental effect on the music industry (unit shipments have fallen 26% from 1.16 billion units in 1999 to 860 million units last year). There are a few features that are new to this type of technology: Device playability- These discs play just like an enhanced CD. Certain products recently tested had playability issues with DVD players, car  stereos and game consoles, yet these discs play on nearly all DVD players, car stereos, etc. Anywhere an enhanced CD will play, these discs will play. Mac playability The discs can now be played on a Mac like any other CD. Voluntary Collective Licensing- Music Industry and the Internet Many Record Labels have spent countless amounts of time evaluating alternatives that would pay artists while making file sharing legal. One solution that has emerged as the favorite is voluntary collective licensing. The concept is simple: the music industry forms a collecting society which then offers file-sharing music fans the opportunity to get legit in exchange for a reasonable regular payment, for example $5 per month. So long as they pay, the fans are free to keep doing what they are going to do anywayshare the music they love using whatever software they like on whatever computer platform they preferwithout fear of lawsuits. The money collected gets divided among rights-holders based on the popularity of their music. In exchange, file-sharing music fans would be free to download whatever they like using whatever software works best for them. The more people share, the more money goes to rights-holders.

Impact of technology :: essays research papers

Impact of Technology & Ethical Decision Making The decision making process will always present ethical challenges to managers. Is this the right thing to do? This question is the center of the ethical dilemma for any one who is a decision maker in corporations through out the world. A collection of many factors will be taken in consideration in answering to this question. Is it right for the company? Is it right for me? There are many ways to approach the ethical subject, and different ethical values may and can come from different approaches like in the way a decision can be evaluated is dependent on the values and interests of the person or group of people evaluating that decision. For example some stakeholders in some companies will not care that much if the decision was made based on ethical values counting it generated the results they expected. This is where the risk lies, because the decision maker will also have this mind when deciding about the subject, depending on how much he or she may over look some ethical issues in lieu that a good outcome or good earnings can come through. The ground rules about which a decision maker will care are highly dependent on the moral approach. The decision maker may use a self interest or material approach and decision that will be directed towards his or her own benefit these decisions can sometimes cause good results for the company even if the decision maker has only the self- interest in mind. It is not rare that a manager will make decisions using this approach. A different approach may be used and decision happens based on the actual number of people benefited by it. Usually this utilitarian approach takes into consideration the consequences of a decision as a method for evaluating it is morality.

Discuss significance of scene to the film as a whole and identify techniques – Tyrell Corporation – Deckard, Rachael and Tyrell

This scene establishes the position of Tyrell and illustrates his power. The mammoth size of the Tyrell Corporation implies the complete power of the Tyrell Corporation over society. The building is structured like a Mayan pyramid perhaps representing the similarity between the Mayans and Los Angeles as presented by Ridley Scott in 2019. The Mayans having built mammoth, aesthetically impenetrable cities were forced to flee the cities as vine and jungle took over the city. It was later revealed the Mayans had no agriculture skills and had a lack of understanding of nature. Los Angeles 2019 is not dissimilar. Earth has been drained of its natural resources and left to decay. The scene inside the Tyrell Corporation opens with a full shot of owl eyes. Deckard inquires, â€Å"is it artificial†, Rachael answers â€Å"of course†. The reader realizes the true extent of the artificial nature of this society. This confirms that artificial objects have taken over nature – first humans and now animals. The owl is relatively indistinguishable from a ‘real' owl, raising the persistent question ‘what is natural?' The owl is also associated with Tyrell; representing his false wisdom. The viewer is first introduced to Rachael and Deckard in natural light – this is the first time the viewer sees the natural source of light in the film. The sun can be seen as a metaphor for their real love for one another. The artificial surroundings of the Tyrell Corporation and the world below greatly contrast with the sense of the natural world the sun is symbolic of. Natural light quickly disappears as Deckard commences the Voigh-Kampff test demonstrating the artificial nature of the Tyrell Corporation and simultaneously the world below. This scene establishes the position of the Tyrell Corporation and the characters in the film. The viewer realizes the true extent of Tyrell's power. Perhaps more importantly the viewer is introduced to the key issue of the film ‘What is natural?' and illustrates how the natural and artificial are indistinguishable. Tyrell's Death – Tyrell, Sebastian and Batty The scene again begins with a close-up of the artificial owl reinforcing the false wisdom of Tyrell and the question of what is natural or artificial? Tyrell's room is also very large further emphasizing his power and position. The surroundings are pristine and luxurious; Tyrell's bed was actually modeled on the bed of Pope John Paul II. This illustrates Tyrell's affinity to the role of God and his role as creator. Tyrell is presented as arrogant, smug and extremely patronizing, â€Å"you burnt so very, very brightly Roy†. Tyrell is impersonal and cold towards his ‘son' in his quest for life; he does not offer any sympathy or comfort. This is a subtle way Ridley Scott makes the viewer empathise with Roy. However this is somewhat altered following the brutality of Tyrell's death. The method of Tyrell's death emphasizes his false wisdom and inability to see the consequences of his actions. Roy removes Tyrell's glasses before crushing his scull allowing Tyrell to finally see the consequences of his actions – although it is too late. The fact that Roy has killed his creator is significant to the overall themes presented in the film. The killing of Tyrell can be seen as representing how man has killed nature (essentially this is creation killing creator) in our own society and emphasizes the complete destruction of the environment of Los Angeles 2019 as represented by Ridley Scott.

Under the Sea

One very hot summer day I went scuba diving in the ocean. It was so beautiful under the water. There were so many different kinds of fish, plants and other sea creatures. My favorite was a purple octopuses, a school of color full sea horses and of souse the most magnificent sea turtles. They were huge. One of them was even 3 times my size. I was so fascinated about the beauty of the sea, I lost track of time. As I was wondering around I suddenly came across a hidden city. In the middle of the entrance it looked like a board hanging with a name written on but, I could not make out the letters due to many years of fading.It was Like the city called me closer. As I entered the city I saw so many different kinds of tumbled down houses. There was small ground level ones and big double storage one's. I stumbled across what once was the mall. I absolutely loved It. I wish I could have been part of this magnificent city. Yes, It's true, everything was under water and old but It was so fascin ating. I wonder what happened to the people. At the very end of the city there was this gigantic palace. The king probably lived there. I decided to go and Investigate. As I swam in I was amazed. It was so beautiful in there and it was almost like the time Todd still.A faded red carpet welcomed me and at the side's there was statues which ended at the throne. Obviously I sat down. After pretending to be the Queen, I wondered through the palace. Each room had a different theme. Suddenly I heard a beep, it was the gas tank telling me I only had a few minutes of air left. I really did not want to go but I had no choice. On my way out I took a souvenir to remember this place. When I got home I told everyone of this hidden city, but no one would believe me. Looks like the city of wonders (that's what I called it) did not want to be found. Under the Sea One very hot summer day I went scuba diving in the ocean. It was so beautiful under the water. There were so many different kinds of fish, plants and other sea creatures. My favorite was a purple octopuses, a school of color full sea horses and of souse the most magnificent sea turtles. They were huge. One of them was even 3 times my size. I was so fascinated about the beauty of the sea, I lost track of time. As I was wondering around I suddenly came across a hidden city. In the middle of the entrance it looked like a board hanging with a name written on but, I could not make out the letters due to many years of fading.It was Like the city called me closer. As I entered the city I saw so many different kinds of tumbled down houses. There was small ground level ones and big double storage one's. I stumbled across what once was the mall. I absolutely loved It. I wish I could have been part of this magnificent city. Yes, It's true, everything was under water and old but It was so fascin ating. I wonder what happened to the people. At the very end of the city there was this gigantic palace. The king probably lived there. I decided to go and Investigate. As I swam in I was amazed. It was so beautiful in there and it was almost like the time Todd still.A faded red carpet welcomed me and at the side's there was statues which ended at the throne. Obviously I sat down. After pretending to be the Queen, I wondered through the palace. Each room had a different theme. Suddenly I heard a beep, it was the gas tank telling me I only had a few minutes of air left. I really did not want to go but I had no choice. On my way out I took a souvenir to remember this place. When I got home I told everyone of this hidden city, but no one would believe me. Looks like the city of wonders (that's what I called it) did not want to be found.

BSA-376 Work-Related Project Analysis Essays

BSA-376 Work-Related Project Analysis Essays BSA-376 Work-Related Project Analysis Essay BSA-376 Work-Related Project Analysis Essay The paper seeks to describe the Electric Medical Records (EMR) systems architecture at Mount Carmel Rehabilitation Care Center and Nursing home in terms of data, processes, interfaces, and networks. In addition, the paper will also illustrate and explain the physical and data flow as well as any other necessary diagrams. Data According to Websters Third New International Dictionary, Unabridged, data is defined as: Factual information (such as measurements or statistics) used as a basis for reasoning, discussion, or calculation (Data, 2013). Architectural data as it elates to the description of the EMR system at Mount Carmel Rehabilitation Care Center and Nursing home is approached with the respect of ; data is most efficiently understood in respect to being defined as an integrated collection of stored data that is centrally managed and controlled (Satzinger, Jackson, Burd, n. d, p. 488). Processes According to Websters Third New International Dictionary, Unabridged, processes is defined as: a progressive forward movement from one point to another on the way to completion: the action of passing through continuing development from a eginning to a contemplated end: the action of continuously going along through each of a succession of acts, events, or developmental stages: the action of being progressively advanced or progressively done (Processes, 2013). Architectural processes as it relates to the description of EMR at Mount Carmel Rehabilitation Care Center and Nursing home was approached with the understanding that everything from the design to the implementation of an EMR is a process that requires complete attention to detail. Interfaces According to Websters Third New International Dictionary, Unabridged, Interfaces is efined as: The place at which two independent and often unrelated systems meet and act upon or communicate with each other (Interfaces, 2013). Architectural interfaces as it relates to the description of EMR at Mount Carmel Rehabilitation Care Center and Nursing home was approached with respect to, the understanding of the ideology that, Interface is the system to the users (Satzinger, Jackson, Burd, n. d, p. 488) in that, the design of the EMR systems at Mount Carmel Rehabilitation Care Center and Nursing home was approached with respect of how the end users will interact with the system (Satzinger, Jackson, Burd, p. 488, n. ). This was achieved by using the Pricenple keys; the eight golden rules. As the foundation for how their EMR system was designed Strive for Consistency, Enable Frequent Users to Use Shortcuts, Offer Informative Feedback, Design Dialogs to Yield Closure, Offer Simple Error Handling, Permit Easy Reversal of Actions, Support Internal Locus of Control, Reduce Short-Term Memory Load (Satzinger, Jackson, Burd, n. d, p. 541). Networks According to Websters Third New International Dictionary, Unabridged, N etwork is defined as: a system of computers, terminals, and data bases connected by communications lines (Networks, 2013). Architectural Networks as it relates to the description of the EMR system at Mount Carmel Rehabilitation Care Center and Nursing is the system that enables its end-users to effectively and efficiently communicate organization wide. Dataflow Diagram: from a physical standpoint In order to effectively construct an EMR system for Mount Carmel Rehabilitation Care Center and Nursing home the architect must first preform an analysis of any and all specification required by the client. To effectively attain this information the analyst must follow the The seven fact-finding techniques which are Review existing eports, forms, and procedure descriptions, Conduct interviews and discussions with users, Observe and document business processes, Build prototypes, Distribute and collect questionnaires, Conduct JAD sessions, and lastly; Research vendor solutions (Satzinger, Jackson, Burd, n. a, p. 53) The first step in implementing an EMR system at Mount Carmel Rehabilitation Care Center and Nursing home is ensuring the all end-users have a clear concise understanding of the hardware components and software components as it relates to the architecture of the EMR as well as how it is installed and operated. Software Proper comprehensive project planning is essential to the success of any project as a whole because, how can one truly know how to succeed at planning a project if one doesnt understand what the plan is? The Plan in regards to implementing an EMR system at Mount Carmel Rehabilitation Care Center and Nursing home is knowledge of proper information gathering techniques and understanding the design methods to be used is the foundation for which the project is set (Work related analysis part 1, by Della Bond) and it starts with understanding the EMR foundation and how it works. Essentially the EMR is the foundation software that allows for the trafficking of sensitive information to flow interdepartmentally. It is the highway for which information travels securely. EMR Architecture EMRs securely exchange information interdepartmentally. If the information that travels interdepartmentally is not proper set acclimated and effective secured, administrative and user productivity great be effected; which could lead to Mount Carmel Rehabilitation Care Center and Nursing homes inability to perform its mission (personal communication, Instructor Busby October 20, 2013). Below is an illustration of Mount Carmel Rehabilitation Care Center and Nursing homes date flow diagram comprised of end-users, Doctors/ Nurses station, the laboratory, and Pharmacy. The diagram illustrates how end-user terminals (Desktops, tablets, and any other electronic computer based device linked to the EMR) communicate within the EMR server. This Diagram also illustrates where information is stored at and retrieved from. Additionally, this Diagram also demonstrates how the Doctors/Nurses station, Pharmacy, and laboratory send and receive information within the EMR. End-User Terminals EMR application server End-User Data Mainframe EMR Hardware Platform According to Rouse front-end and back-end are terms used to characterize program interfaces and services relative to the initial user of these interfaces and services. (The user may be a human being or a program. ) A front- end application is one that application users interact with directly. A back-end application or program serves indirectly in support of the front-end services, usually by being closer to the required resource or having the capability to communicate with the required resource (Para. 1). Apps (applications; E, patient check-in apps) and Data Base servers (E, Citrix) otherwise known as Back-End servers, and computer and/or other electronic devices, otherwise known as Front-End platforms are where end-users interact (depicted below). As supply and demand increases and technology advances, in order to ensure the successful advancement of healthcare organization; the healthcare organization is going to have to eventually implement an EMR system to ensure that the mission of the organization continues to thrive. If the elected officers within the organization are ommissioned to implement the EMR system possessing an Architectural ensures to a great degree the successful implementations of the EMR within the organization. Failure to have such an extensive understanding, generally as a whole can lead to catastrophe error. For example, if the healthcare organization fails to effectively communicate system requirements to the architect because of their inability to understand the design and implementation process; the architect could design that does not meet their needs with will cause project set-back (or in extreme situations; project termination). Set-backs could have the implementing organization millions of dollars of lost man hours, which if continued, could bring a company to its knees if not bankrupt an organization. However, shareholder will pull out and abandon the implementation of the project before that happens. Usually if they have to make that decision; it is done so as a result of the organization inability to stop the financial hemorrhaging due to failure to meet deadline, rising productivity cost and no return, Conclusion This paper has effectively described the Electric Medical Records (EMR) systems rchitecture at Mount Carmel Rehabilitation Care Center and Nursing home in terms of data, processes, interfaces, and networks. Additionally, this paper has also effectively also illustrate and explain the physical and data flow as well as any other necessary diagrams. References Data. (2013). In Websters Third New International Dictionary, Unabridged. Retrieved from http://unabridged. merriam-webster. com/unabridged/Data Interface. (2013). In Websters Third New International Dictionary, Unabridged. Retrieved from http://unabridged. merriam-webster. com/unabridged/interface Networks. 2013). In Websters Third New International Dictionary, Unabridged. Retrieved from http://unabridged. merriam-webster. com/unabridged/networks Processes. (2013). In Websters Third New International Dictionary, Unabridged. Retrieved from http://unabridged. merriam-webster. com/unabridged/processes Rouse, M. DEFINITION back-end. Retrieved from http://searchdatacenter. techtarget. com/definition/back-end Satzinger, J. W. , Jackson, R. B. , Burd, S. D. (n. d). Systems Analysis and Design In a Changing World (5th ed. ). Retrieved from The University of Phoenix eBook Collection database.